Imagine

if you could...
effortlessly view and analyse all the vocabulary, terminology, and key phrases being promoted in your therapeutic space

PLATO gives you the capacity to examine and evaluate competitor vocabulary, descriptors, and language in compelling detail.

See the exact words that are being used to describe and promote scientific and medical concepts, core clinical data, and products – who is trying to take ownership of what words and phrases?

For any vocabulary term, instantly observe its full usage in all relevant publications, the context in which it’s being used, and the supporting clinical data that’s driving the use of specific terminology.

And analyse all this knowledge in relation to your brand’s positioning – so you can quickly identify points of concern and of opportunity.

Terminology and vocabulary matter, and PLATO gives you the power to probe this world in detail and choose the best route forward for your brand.